In 2020, Mr. Koji Yanai created and commenced the execution of the public toilet renovation project, THE TOKYO TOILET (TTT) in Shibuya, Tokyo. Representing Japan and featuring 16 internationally renowned creators, including architects at the forefront, this project brought the world's highest level of creativity and design to the often-overlooked realm of urban architecture – the public toilet. It successfully introduced new value. Mr. Yanai has also initiated a new film project to address the challenges of TTT and his debut production, PERFECT DAYS, which earned the Best Actor award at the 2023 Cannes International Film Festival. Now the movie is currently nominated for the Academy Awards. In this talk, Koji will explain why he embarked on the toilet project, what insights he gained, and why he produced a film at the end of those insights.

Koji Yanai is the board director and senior executive officer of the Fast Retailing group — the parent company of international fashion brands such as Uniqlo. His appointment as SEO and board director in 2020 followed 8 years of overseeing sustainability communications for the group, as well as global marketing strategies for Uniqlo. Yanai is also the founder of THE TOKYO TOILET, a renovation project of public toilets in Tokyo’s Shibuya district that took place ahead of the 2020 Olympics. The enterprise gained international acclaim for integrating design and community pride into city streets.

For more details, see  https://behavioralpolicy.princeton.edu/events/tokyo-toilet